7/28/2023 0 Comments Screamingfrog co uk![]() This is a great opportunity to create a collaborative space for your writers to connect and share their expertise (ranking for keywords, getting conversions, etc) with each other.īlogs are often the most archaic part of any website, they hold the skeletons and ghosts of product updates past. As individuals, we have our own personal strengths. In the screenshot below, you may notice that the authors highlighted in green are the top performers, but if you had to choose just one – it would be difficult. That data can then be used in a pivot table combined with other data such as keywords and Google Analytics to gain better insights into each writer’s performance and value. A custom extraction in Screaming Frog can pull author names from blog posts. ![]() If you have never done an SEO writer analysis for your website, you might not have even considered that some of your authors bring in significantly more organic traffic and leads than others. This can be attributed to a few reasons an acquisition migrated another site into theirs or a budget increase for content creation. Below, for example, Flow SEO decoded the SEO successes of Drift which shows a significant increase in publishing in 2019 compared to the previous year. This is also a great way to identify outliers, which may bring up new information. This is helpful when sharing results with clients as opposed to listing off a number of posts per year. Now we are able to share a visualization of the publishing frequency of blog posts. By extracting the publishing and last modified dates for blog posts you are able to take that data and gain new insights.Ĭreating a pivot table to uncover the count of published posts per year can then be translated into a column chart. Google loves fresh content, but it also appreciates consistency. Here are a few examples of how we use custom extractions to elevate our content audits and presentations for clients. Once you’ve made your way through the basics and successfully pulled a custom extraction then advance your way through Uproar’s guide sharing great examples using XPath and Regex extractions. Screaming Frog has a great tutorial on how to use the custom extraction feature. This can include page elements such as publishing and modified date, blog categories and authors, or a count of H2s. ![]() The custom extraction feature is by far the most powerful and allows you to scrape specific elements from pages of a website that are not captured by basic crawling. ![]() We are going to share our favorite custom settings for Screaming Frog content audits, which we believe will save you loads of time allowing you to focus more on strategy. Our team has collectively done over 100 content audits and learned a few tricks along the way. It is nearly impossible to make SEO suggestions for a website without doing a content audit. Pre-Crawl Screaming Frog Tips for Content Audits Here are some of our favorite tutorials for getting started with Screaming Frog. Unfortunately, this article is not a tutorial for absolute beginners, but we won’t leave you hanging. A licensed version includes a one-time payment per year and is priced generously for those using this tool regularly. If you are seeking deeper insights, API connections, the ability to crawl unlimited URLs, and custom extractions then the paid version is most appropriate. If you want to crawl basic elements such as including broken links, page titles, and meta descriptions, or get a site visualization and the website is less than 500 URLs, then the free version will be sufficient. There are two versions of Screaming Frog a free version and paid one. Take your content audits to the next level.Post-Crawl Screaming Frog Tips for Content Audits.Pre-Crawl Screaming Frog Tips for Content Audits.
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